Tag: T-Shirts

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The “I AM REAL” Urban Clothing Collection and Campaign

The two architecture T-Shirts in the "I AM REAL" collection

Explore, Discover, I AM REAL.

I AM REAL

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The “I AM REAL” clothing collection is here. In an age where separating the real from the unreal has become a reality for most of us, and at a time where the proliferation of AI images and video saturates and seeps into our lives and overworked minds, we now have an opportunity to form a resistance. Do we allow our physical realities to be bent and shaped into the virtual, or do we fight back, and reclaim our lives, our sanity, placing physical existence and community on top of our agenda?


As part of this fightback, we at kalimetric have a proposition for you. We have products, yes. That we are trying to sell, yes. But wouldn’t it be great if this could be more than just a clothing launch?  What if you could be a part of something? 

That’s why we would like to say… why don’t you, the consumer, also contribute to this project? Design and order your own “I AM REAL” T-Shirts. Wear them outside, generate conversation, discuss your worries and hopes for the new world. Connect with people, build community. Remember, we used to do this before the virtual world took over our lives. 


You don’t need to follow suit with architecture photos. You could capture resplendent nature. Or someone/some people you know in a special location. What’s important is that you include “I AM REAL” and the coordinates of the photo on the T-Shirt, so that people can find where the photo was taken, and what the campaign is about.

We are starting the “I AM REAL” process with our two architecture T-Shirts.

A dilapidated, derelict, building buidling, on a bueprint backdrop

The first T-Shirt, “I AM REAL Urban Decay”, is a dilapidated, derelict, abandoned structure, which is likely soon to be demolished. The coordinates are included, but will it still be there when you go to visit it? THe physical world is transient, constantly renewing and rebuilding itself, but with photography, we take a snapshot of time itself. Perhaps these T-Shirts will be the only living remnant of this memory in 20 years time…

A scene of converging bridges, path, and graffiti, on a blueprint backdrop

The second T-Shirt, “I AM REAL Brutalist”, is a photo of converging, brutalist bridges, and a leading path. A piece of graffiti brings the scene to life. The bridges were likely built out of necessity, but the construction has also built something to gaze upon. The unlikely human hand wielding the paint gives us a freeze frame capture that we can all experience in the physical world if we just go out and look. Explore your surroundings instead of social media, and you will be surprised what you find!

I AM REAL

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Community T-Shirt Project

A picture of a neon architectural structure with the words: INCOMING new community t-shirt project

Hello to all Neo-luddites and Tech Enthusiasts. I am here to bring you a new Community T-Shirt Project. Perhaps you feel like I shouldn’t be grouping you together, but it is a strange world we now find ourselves in. Grounded quite literally in the physical, but with the virtual world at our fingertips, what are we to make of reality and existence? Artificial Intelligence has almost (or perhaps already has) reached a point where we are unable to separate fact from fiction; reality and the imagination. We are presented with a dichotomy by those in both camps. For physical or virtual. But is this not missing the point? We have always travelled alongside technology throughout history. Big changes have come and gone, like industrialisation and manufacturing. How, then, are we to weather this massive change? We have global internet communication at our fingertips, and now the powers of virtual production are just a sentence away with AI. The ability to express ourselves has never been greater.

This, though, comes with a cost. Reality and truth are now at stake. Consumption of information through the internet comes with the peril of disinformation and manufactured reality. As our virtual worlds increase, and brain interface chips come to market, there is a real possibility that people will lose their grip on both physical reality, and also truth. The virtual world is morphing into one of imagination, whilst the physical world, and the people within it, remain our only route to the real.

Therefore, we must fashion a path with both virtual and physical either side of each other, balancing these seemingly competing worlds.

Yet already, the physical world, and people, are being neglected. We are holed up in our houses and apartments, glued to screens. When we venture outside, we are looking down into our phones, or taking selfies. We are forgetting how to interact with each other, make relationships, form physical groups, and have physical meetups. Our mental health is suffering, along with our physical health. 

So what can we do about this? 

There needs to be a rebalance in our lives between the physical and virtual. The virtual should be confined to the status of tool, rather than a mode of existence. Let’s begin to celebrate the physical.

I will soon release details of a Community T-Shirt Project that is just one way we can begin to reconnect with the physical, whilst communicating and interacting with others.

Stay tuned for more information, and join our mailing list below for more info.