Explore, Discover, I AM REAL.
I AM REAL
The “I AM REAL” clothing collection is here. In an age where separating the real from the unreal has become a reality for most of us, and at a time where the proliferation of AI images and video saturates and seeps into our lives and overworked minds, we now have an opportunity to form a resistance. Do we allow our physical realities to be bent and shaped into the virtual, or do we fight back, and reclaim our lives, our sanity, placing physical existence and community on top of our agenda?
As part of this fightback, we at kalimetric have a proposition for you. We have products, yes. That we are trying to sell, yes. But wouldn’t it be great if this could be more than just a clothing launch? What if you could be a part of something?
That’s why we would like to say… why don’t you, the consumer, also contribute to this project? Design and order your own “I AM REAL” T-Shirts. Wear them outside, generate conversation, discuss your worries and hopes for the new world. Connect with people, build community. Remember, we used to do this before the virtual world took over our lives.
You don’t need to follow suit with architecture photos. You could capture resplendent nature. Or someone/some people you know in a special location. What’s important is that you include “I AM REAL” and the coordinates of the photo on the T-Shirt, so that people can find where the photo was taken, and what the campaign is about.
We are starting the “I AM REAL” process with our two architecture T-Shirts.
The first T-Shirt, “I AM REAL Urban Decay”, is a dilapidated, derelict, abandoned structure, which is likely soon to be demolished. The coordinates are included, but will it still be there when you go to visit it? THe physical world is transient, constantly renewing and rebuilding itself, but with photography, we take a snapshot of time itself. Perhaps these T-Shirts will be the only living remnant of this memory in 20 years time…
The second T-Shirt, “I AM REAL Brutalist”, is a photo of converging, brutalist bridges, and a leading path. A piece of graffiti brings the scene to life. The bridges were likely built out of necessity, but the construction has also built something to gaze upon. The unlikely human hand wielding the paint gives us a freeze frame capture that we can all experience in the physical world if we just go out and look. Explore your surroundings instead of social media, and you will be surprised what you find!
