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The “I AM REAL” Urban Clothing Collection and Campaign

The two architecture T-Shirts in the "I AM REAL" collection

Explore, Discover, I AM REAL.



The “I AM REAL” clothing collection is here. In an age where separating the real from the unreal has become a reality for most of us, and at a time where the proliferation of AI images and video saturates and seeps into our lives and overworked minds, we now have an opportunity to form a resistance. Do we allow our physical realities to be bent and shaped into the virtual, or do we fight back, and reclaim our lives, our sanity, placing physical existence and community on top of our agenda?


As part of this fightback, we at kalimetric have a proposition for you. We have products, yes. That we are trying to sell, yes. But wouldn’t it be great if this could be more than just a clothing launch?  What if you could be a part of something? 

That’s why we would like to say… why don’t you, the consumer, also contribute to this project? Design and order your own “I AM REAL” T-Shirts. Wear them outside, generate conversation, discuss your worries and hopes for the new world. Connect with people, build community. Remember, we used to do this before the virtual world took over our lives. 


You don’t need to follow suit with architecture photos. You could capture resplendent nature. Or someone/some people you know in a special location. What’s important is that you include “I AM REAL” and the coordinates of the photo on the T-Shirt, so that people can find where the photo was taken, and what the campaign is about.

We are starting the “I AM REAL” process with our two architecture T-Shirts.

A dilapidated, derelict, building buidling, on a bueprint backdrop

The first T-Shirt, “I AM REAL Urban Decay”, is a dilapidated, derelict, abandoned structure, which is likely soon to be demolished. The coordinates are included, but will it still be there when you go to visit it? THe physical world is transient, constantly renewing and rebuilding itself, but with photography, we take a snapshot of time itself. Perhaps these T-Shirts will be the only living remnant of this memory in 20 years time…

A scene of converging bridges, path, and graffiti, on a blueprint backdrop

The second T-Shirt, “I AM REAL Brutalist”, is a photo of converging, brutalist bridges, and a leading path. A piece of graffiti brings the scene to life. The bridges were likely built out of necessity, but the construction has also built something to gaze upon. The unlikely human hand wielding the paint gives us a freeze frame capture that we can all experience in the physical world if we just go out and look. Explore your surroundings instead of social media, and you will be surprised what you find!

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Freedom comes with work and belief in God

Work. Nobody likes it. Sometimes we classify it as doing what we love, but for most people, work is doing what we don’t want to do. However, there is something deeper at stake here. Not only does work carry with it value – both to ourselves and others – the removal of it, sometimes through “technological innovation”, is often the path to both our manipulation and the fragmentation of society.

Firstly, lets be extremely clear. Working is still a formality in the lives of most. We need money; rentiers need labour. We hope that within this socio-economic relationship that people are being treated fairly. But what of our “free-time”; our “relax time”? It is here that a war of sorts is being waged. After a hard day’s work, should we not have available to us a time for relaxing? Certainly, rest is important. God himself rested and designated a whole day for us to do so too. Rest, and family and friends time. A period where we can strengthen our relationships with others, grow spiritually, slow life down. Except, that’s not happening, is it? Instead we are locked into screens and virtual communities, while our local communities flounder. We are becoming strangers to each other. Relationships are not being strengthened.

What has happened is that our relax time has been hijacked in a fashion. The issue is that even in our relax time, we should be working on our relationships, and perhaps working to improve ourselves spiritually through activities like book reading. This should in fact be pleasurable, and not like work at all. However, in the modern day, a plethora of distractions assail us, such as access to mindless, continuous social media reels. These other activities seem like less work, coming with plenty of small dopamine releases, which bring with them addictive behaviour. What is happening is a rewiring of our brains. We are being taught to seek the path of least resistance, taught to seek shallow goals, particularly through social media’s combination of bitesize information, and infinite content (think doom scrolling). This rewiring also has the effect of increasing perceived labour costs for other activities, such as socialising and reading, activities that in the past would have been viewed as pleasure, but are now deemed “work”. Yet, if we can avoid the social media bitesize dopamine addiction process, if we can leave it for good, we will find that reading a book, and strengthening a relationship becomes easier with practice. We need to exit from a process that is dumbing down our mental faculties, creating addiction to the irrelevant, and destroying our relationships. How can we begin to find God if we cannot even find each other?

So, certainly if you are reading this, then perhaps you have made a decision to begin to claw back your independence and free thought. Perhaps you will exit from social media, perhaps even the internet at large. But how do we help others to also make the exit? Everything is being transitioned to the online space. Our phones are starting to become indispensable to our infrastructure, as well as our social interactions. The people are online. They are not there spiritually in physical communities any more. How can we begin to transition away from bringing technology, and temptation, with us everywhere? How can we convince others to do the same?

In freeing ourselves, we also need to be careful to not create a war. Those individuals making the choice to target our dopamine structures are themselves at the behest of internal conflicting forces as well. Their dopamine also needs balance; needs direction. We must also remember that even an article is written in such a fashion to keep your attention through dopamine, and rhythm based structures,capturing not only your imagination, but also your physiological processes. This body-spirit axis works together as long as we are directing it in the right fashion.

Well, what is this direction? St. Mary’s Press has released a document of ethics in business which is illuminating, revolving around Catholic Social Teaching. In implementing business practice, we must keep at the forefront of our minds the wellbeing of the other. When we think on this, we can begin to see all of the irrelevant and detrimental industries we have around us. Spiritual growth of the individual and their communities should be paramount. People need to be given the opportunity to grow, and hopefully this will naturally lead to God, and also peace in their lives.

But this will take work at an individual level – we need to break the addiction. Then at a community level, we need to rebuild. Let’s remember and remind ourselves how to work effectively again, and reclaim our relax time.

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The New Newspeak

A man with brain exposed stands chained

As we begin to enter the new age of Artificial Intelligence, we can perhaps make a few observations:

  • Artificial Intelligence is incredibly useful
  • Artificial General Intelligence, where the AI can match or better any human output, is a long way off.
  • People may not need AGI to manipulate a populace.

I was reading an AI discussion on a prominent tech forum recently, and came across the following quote from Frank Herbert’s Dune:

“Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.”

Firstly, I was taken aback at how far ahead of its time that quote was. Secondly, I wanted to analyse why men turned their thinking over to machines in the first place.

Why are we using AI (which is a different question to why create AI)? 

I think that what is happening here is something of a vicious cycle, whereby our brains are locked into a diminishing process.

Firstly, human beings, by and large, have an aversion to performing tasks that they do not want to do. Human history, then, has been full of inventions to automate the mundane. But it has also been full of inventions to automate the inefficient. Here’s where the lines start to blur, though. In the modern world, are we beginning to confuse the two?

It is mundane to repeat a thoughtless task when an automated solution is available, unless there is something in the outcome that you seek (eg. the gym). However, I believe a mistake in the current age is that, as consumers, we are grouping into the mundane some tasks that have outcomes that we should be seeking. For instance, I could spew out this blog post a lot faster if I used AI to prompt me on topics to use, style to write, well, lets just even say write the article itself. But in that, something human is lost. We lose authentic reflection on reality. Not only may we miss something that is useful to others, we also miss individual human progress in the contemplation of one’s own and others’ existence. I would say, the path to God. If we can’t reflect on our own existence, and that of others, then contemplation of the higher spiritual topics is also neglected, being replaced by rampant consumerism.

Writing a blog is just one example of a creative output that we are relegating to the mundane. There are surely many others. 

But why are we doing this? Here’s where things begin to get tricky. It’s not just an aversion to work, but is also reflected in how we are grouping and organising data sources, as well as how we are forming/disbanding groups in the real, physical world.

Firstly, the data sources. Globalisation, spurred on by the internet, and particularly the centralisation within the internet (think social media) is resulting in a mass saturation of content. This results in competition for time, which leads to more and more sensationalist content as all the providers compete with each other. What is potentially happening physically is a rewiring of our brains, as it adapts to consuming what we can call bitty information. This consumption of bite-sized information over time also increases the perceived labour cost to reading a whole article. It also prevents us from finishing the whole article, since we are already seeking our next dopamine firing sensationalist headline.  It also gives the illusion of knowledge, as we have all consumed a great many headlines by the end of our day, so much so, that we feel we can confidently categorise our fellow human beings into this camp or that camp, when really we are more or less all unknowledgeable idiots now. Furthermore, I would say this allows for some modern perspectives to form which haven’t undergone the rigour that perspectives might have had in the past, where people had more time to consider things, had more time and inclination to investigate and attain knowledge from their local environment to see if these claims were verified or useful. In fact, people’s local environments are becoming their screens, with the centralised information they consume completely abstracted from their local environment, whilst  at the same time also forming it a few steps down the line.  This is very dangerous, as it means that ideas can be implanted more easily, bringing us into an Orwellian state if malevolent actors decide to get involved. It is something similar to Newspeak, but instead of reducing the language in order to reduce expression, it is reducing the capacity of the brain to be able to think at depth, which in the end affects our ability to think critically and also express ourselves.

These global, centralised, social media outlets then, are not just rewiring our minds, but are also rewiring the local environments.

And so, going back to the original point, we don’t even need AGI to control a populace (to its detriment), we just need The New Newspeak, which rewires our brain into consuming bitty information, and normal AI, the tool which prompts the brain into classifying into mundane, those works that were previously seen as gratifying, both for the human populace, and for an individual’s personal development.

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Community T-Shirt Project

A picture of a neon architectural structure with the words: INCOMING new community t-shirt project

Hello to all Neo-luddites and Tech Enthusiasts. I am here to bring you a new Community T-Shirt Project. Perhaps you feel like I shouldn’t be grouping you together, but it is a strange world we now find ourselves in. Grounded quite literally in the physical, but with the virtual world at our fingertips, what are we to make of reality and existence? Artificial Intelligence has almost (or perhaps already has) reached a point where we are unable to separate fact from fiction; reality and the imagination. We are presented with a dichotomy by those in both camps. For physical or virtual. But is this not missing the point? We have always travelled alongside technology throughout history. Big changes have come and gone, like industrialisation and manufacturing. How, then, are we to weather this massive change? We have global internet communication at our fingertips, and now the powers of virtual production are just a sentence away with AI. The ability to express ourselves has never been greater.

This, though, comes with a cost. Reality and truth are now at stake. Consumption of information through the internet comes with the peril of disinformation and manufactured reality. As our virtual worlds increase, and brain interface chips come to market, there is a real possibility that people will lose their grip on both physical reality, and also truth. The virtual world is morphing into one of imagination, whilst the physical world, and the people within it, remain our only route to the real.

Therefore, we must fashion a path with both virtual and physical either side of each other, balancing these seemingly competing worlds.

Yet already, the physical world, and people, are being neglected. We are holed up in our houses and apartments, glued to screens. When we venture outside, we are looking down into our phones, or taking selfies. We are forgetting how to interact with each other, make relationships, form physical groups, and have physical meetups. Our mental health is suffering, along with our physical health. 

So what can we do about this? 

There needs to be a rebalance in our lives between the physical and virtual. The virtual should be confined to the status of tool, rather than a mode of existence. Let’s begin to celebrate the physical.

I will soon release details of a Community T-Shirt Project that is just one way we can begin to reconnect with the physical, whilst communicating and interacting with others.

Stay tuned for more information, and join our mailing list below for more info.

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The New Real of the Unreal

A spherical picture of the earth written in code

As you may have gathered from previous posts, I am in the process of semi-rejecting The New Real of the Unreal. Artificial intelligence has arrived, and if we are not careful, then we stand to lose much, perhaps even our sanity.

For what is sanity apart from a firm connection to what is real? What is “real”, but surely that which is firmly believed to be the truth, firmly believed, that is, across the shared collective.

Of course, we can argue that our relationship with “truth” has always been fairly circumspect. Since the printing press, our “shared reality” has been a pushed reality that reflects the thoughts and observations (potentially) of a relatively small proportion of the population. Without adequate safeguards in place, if they are indeed possible, the idea of “truth” can be warped.

Which is why locality is so important. Can we really experience, or believe, truth without verification? If something is local, eg. a newspaper, then we can verify the stories with the environment to an extent. We can talk to people, we can visit localities.

And so what we find is that truth itself doesn’t travel long distances well. In fact, we are taught this from a young age through the game (rather inappropriately named) “Chinese Whispers”. Of course, not many consider the massive implications of this game, what this itself means about reality. And this is just in the physical realm. What are the implications for the digital realm?

Concentrating a little more on the physical, we could be ignorant individuals, and focus our efforts entirely within a very local sphere, but the issue with this is that we live within an interconnected world, where events in far off places can affect our little localities. We need trade, we need security, we need to look after those who are less fortunate. With this in mind, there needs to be a trust handover to those who are in control. To those who control the information.

But can we indeed trust those in control of the information? For that, we need to analyse what is valuable to those in control. This is perhaps too broad a topic to consider in this post. We could say that each individual is valued for the unique person that they are, existing in a potentially infinite universe. Could say… Or we could be a little more pessimistic, and say that each individual is really a measure of economic potential. And this is where, in our current climate, things can start to get a little tricky. Because with AI, that economic potential is starting to look like it is a lot less than it was maybe 10 years ago.

But where does this all fit in with reality? This is the area I would like to explore a little more of over the next series of posts. I’ll start by saying that the digital world seems to be morphing into a product of imagination, rather than a reflection of the real, physical world. This is a problem, because people seem to have the idea that it is the latter, taking at face value what they read and see on the internet. With the advent of AI, there will soon be literally no way to discern fact from fiction online. The technological pace is frightening. The ability to manufacture “reality” is so profound, that we must also ask ourselves some very serious questions, such as, how long has this technology really been in existence?; how much of the internet has always been fabricated?; could a technological hegemony appear, or have already been in existence for a very long time?. We can see that there are multiple avenues for “reality” and our sanities to become frayed.

As an artist (although just a photographer), I am keen to begin to explore modern reality. What I like about photography, particularly film, is that at least I can be reasonably certain (bar some metaphysical internal discussions on whether matter really exists) that I have a snapshot of what is real, through the negative. But how, as an artist, can I begin to share this reality with others? How can we prove reality? Because I think that the future is going to bring with it a need for physicality. People are going to need to hold onto a physical item in their house whilst repeating, “This is real. This is real…”. How are we going to help people stay grounded, and encourage them to embrace physicality?

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Searching for God in the Machine

“We’re creating God,” an AI engineer working on large language models told Vanity Fair in September. “We’re creating conscious machines.”

This isn’t a quote in isolation. Elon Musk has also has referred to his belief that Larry Page seeks to create a digital god. In fact, the words AI and God are being used increasingly together, so much so that we may ask, “Do engineers really believe they are building God in the Machine?”

Certainly, AI seems to be surpassing our wildest imagination in terms of what it can do. It is a technological leap of astronomical proportions. Proponents say that we are on an upward trajectory of exponential proportions.

But why do we have to equate it to God? If AI tells us anything, it is the unimaginable  distance from God to humans. If a tool can surpass a human so thoroughly in the facet of processing, then how far beyond is God himself?  Infinitely so…

Facets, though, are important. The Christian God is deemed to be perfect in all facets, such that he is infinite and One, rather than a representation of finite sets. What other facets does AI really possess other than processing power? Is it even capable of the limited love that a pet gives?

We need, then, to guard against a shallow search for God. God has already, or is in the process of, giving us what we need to approach him.

So what is the shallow search

We should not be searching for a different god because we don’t want to, or are afraid of, committing to a pre-defined set of moral requirements. Is this what is causing the search for a god in AI? The truth is, we all find rules and behavioral adaptations hard, but follow and adapt we must! The path to God is narrow, and we are the ones who need to change. The wish to create a god that reflects humanity, rather than humanity adapting to reflect God, is an inversion.

What, then, can one do regarding this? Well, from my perspective, don’t get too drawn into the digital, virtual world that is being created. Prize physical relationships with physical people, and work on building this up instead.

Life is not about creating distance between each other, but about drawing closer whilst we model ourselves on the Christian God who has already revealed himself to us through the Son, Jesus Christ.

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The Pushback against the Digital Age

A spherical blob of faces and arms amalgamated together

The pushback against the Digital Age has started. Or at least, I hope so. I was reminiscing yesterday about a piece of packaging I found in a shop around 15 years ago. It was loose, and I think it would have made its way into a bin, so I took it. Perhaps I shouldn’t have, but rather than being swept up and put into landfill, it found a place on my wall. It was, by today’s standards, rather tame, depicting an artistic, deco styled image of a woman’s head with long flowing hair. In subtle orange and muddy reds, I thought at the time it was beautiful. Yet I had a disturbing thought yesterday: Would I pick up or even glance at the picture today? You see, The Great Image Saturation Event has occurred in the world today. We are pummeled by the beautiful left, right, and center. There is no escape for our eyes as we peruse a new centralized internet, where the best images from every single corner in the  world now sits before us on social media and news sources. This globalized ball of beauty hurtles ever onwards, giving artists snippets of fame before the ball turns, and a new name is in the limelight. FIrst it was digital photography that was adding to this ball, and now AI, which can produce images at fantastic speed. How much more can the internet be saturated? A whole lot more is the strikingly obvious answer.

Or is it? For myself, I want to pick up someone else’s garbage again.  I want that thrill of finding something beautiful amongst the mundane. I want to decorate my house, and for people to come in and appreciate seeing what I have put up. But is this really still possible?

The only way to achieve this is surely by rejecting the digital age. Reject social media, reject the centralized news sources. Go back to local information. Information that is well suited to its environment. Because, surely, globalized news can’t really be applicable to every environment on Earth. We’re not all ready to conform to one set of universal values, and we shouldn’t either. There is beauty in variety, and variety occurs when we are closed off from each other into disparate groups.

Another problem, thinking about art specifically, as my story of the garbage art shows, people don’t always need the absolute best to be happy. Relatively speaking, people are happy with what they have unless they see something better. In my opinion, more art would be sold, and the distribution would be more even, if people only had access to their local markets. I am not an economist, so I can’t really talk about globalization in any depth, but if art is anything to go by, it seems that it is not necessarily always the answer.

There are of course many other problems arising from the digital age.  As we become consumed by our phones, our relationships suffer. We don’t know how to talk at a dinner table any more. The addiction to new, bitty information is strong. Is this even affecting our brain structures, IQ, etc?  It is not currently clear what the long term effects are, but certainly on a personal level, I find the reading of books to be laboursome now. If this is true across the board, then how exactly are children currently being educated for in depth learning? What is the effect on critical thinking. Furthermore, how does it affect our expectations of the world? Why have there been so many sensationalist leaders recently? Why is politics a personality contest? We seem to be becoming adapted for bitty expectations as we consume more and more bitty information.

Does it need to be this way? Is it possible to fight back?

Certainly, the first thing that needs to go is the app driven smart phone, and re-inventions like the Boring Phone aim to displace the new with the old. It begins to beg the question: Are we in a technology retract?

When electricity first came to the consumer, there were all manner of inventions that utilized it. But people eventually grew tired of the meaningless inventions. Are we today beginning to tire of our information addictions? I certainly hope so (as I write another blog post to upload to the internet).

Buy yourself some physical art here in the form of limited edition signed postcard prints.